Growth product designer at Adobe, currently based in San Francisco.
Intro
I’m Hieu, a Staff Product Designer at Adobe. I work on AI-first creation experiences for Adobe Express while driving monetization growth across Express, Acrobat, and Firefly. Previously, I spent 7 years at Atlassian shaping team collaboration and knowledge management workflows.
Featured works
The following featured projects highlight the core areas of my design work on growth experimentation and one 0-1 initiative.
Adobe
Atlassian
Turning Adobe Express from a free MAU tool into a fast-growing monetization app
Adobe
Rooted in graphic design and HCI, my career has evolved alongside digital product design—from agency work and an early-stage startup to San Francisco, where I've built at scale for Atlassian and Adobe. Now, I use AI to amplify my creative process, taking ideas from concept to execution faster and with more dimensions.
Learn more about my journey in the About page.